Tell a story
Stories can create a more intuitive picture and resonate with customers. Compared to thin language, they are more acceptable to customers. For a salesperson, storytelling is the most basic skill you should have.
Going to the advantage and avoiding the harm
If you want to close a deal and want to make a big order, you must remember the four words-"going to the advantage and avoiding the harm." However, this "avoidance" is not to say that the shortcomings of the product are not mentioned at all, after all, the customer is not a fool, but when it comes to the shortcomings, try to pass by.
For example, a salesperson recommends an eye protection lamp to a customer. If you talk about the benefits of the product 10,000 times, the customer may not be tempted. However, if you tell a story, such as a customer who bought a low-quality and low-quality product, eventually causing vision problems, it is quite convincing.
Website live chat are used by many people, but not every sales can be used well. For example, when we go to a restaurant for dinner, we often see pictures of celebrities hanging on the wall to dinner in the store.The example of sales is to guarantee customers that they will not buy the wrong thing.
There is such a story: a tailor's shop hangs a sign saying "the best tailor in this city", and a second shop hangs a sign "The best tailor in the country". The third shop is really helpless, think after a long time, there is a signboard "The Best Tailor in Benjo Street". Which tailor do you say is more popular? I believe you already have the answer in your heart.
For example, to give an example of a customer, saying that a certain celebrity came to your house to buy a product, it is better to say that his neighbors also bought your product, which is more convincing.
Using numbers is the most common technique used by some outstanding salespeople.Accurately reporting product data and sales data is more credible and increases professionalism.
When applying this technique, be careful, and be sure to find a way for your customers to understand the data you are talking about. An air-conditioning salesperson said to customers, "Our air-conditioning is ultra-quiet with only 17 decibels." Most customers do not understand how quiet the 17 decibels are. Customers should feel that 0 decibels are more silent. What should I do? You can make an analogy, 17 dB is like writing with a pen, the sound of paper and pen rubbing.
An old lady asked Einstein, "I heard that you are studying relativity. Can you tell me what relativity is?" Einstein couldn't explain the content of relativity to an old man. He made an analogy: "12 in the middle of the night At 2 o'clock, if your daughter is not home yet, you are in a hurry. Do you think time is passing fast or slow? "Said the old lady," too slow ";" if you listen to opera in the theater at midnight, do you think Time flies fast or slow? "Said the old woman," of course too fast. " Einstein explained the content of relativity to the old man with a simple example./strong>
Therefore, sales staff must have the ability to translate language, translate professional terminology into something that customers understand, just like we often use knife cutting to describe the biting cold wind, like fire to describe the burning sun.
The data is just a piece of data. When there is no comparison, the data has no meaning. Let's go back to using digital skills. When the salesman of the air conditioner said 17 dB, the customer didn't feel it. He could use an analogy or compare the data.
He can say that ours is 17 decibels, while others are ** decibels, as long as it is lower than the opponent. Of course, smart sales at this time must not be compared with only one opponent, but at least two must be introduced. Opponents, how many decibels the brand is and how many decibels the brand is, market data is much more effective than simple product data.